“The aim of marketing is to make selling superfluous” (Peter Drucker). Wouldn’t you love to understand how to market something so that you don’t have to spend so much energy trying to sell it? The Internet lists hundreds of millions of websites devoted to marketing, so where should you begin? Marketing 11 is the foundational course in this journey. You’ll be introduced to the entire process of imagining a product and bringing it through the production and distribution cycle to the end user, the consumer. We’ll show you the steps that the pros take, and we’ll break down these steps and walk with you so that they’re easy to understand and easy to follow.
Marketing Dynamics This is the required text for Marketing 11.
Required Text Book: